Taking responsibility for your sugar consumption

Every time we check out at the supermarket tills or stop to pay for petrol we are surrounded by sugary special offers. Some chain stores will even offer you their old stock when you come to pay your bill in an attempt to get rid of more cheap sugar bars. The 2016 medical study showed the widespread use of in-store marketing strategies to induce unhealthy impulsive purchases has implications for shopping experience, food choice and possibly adverse health outcomes. The aim of this study was to examine consumer attitudes and evaluate sales effects of a healthy checkout supermarket intervention.

Methods

Consumer attitudes towards unhealthy snack exposure in supermarkets were examined in a qualitative pre-intervention study (29 short in-store interviews, 11 semi-structured interviews and three focus group interviews). Findings were presented to food retailers and informed the decision to test a healthy checkout intervention. Sugar confectionery at one checkout counter was substituted with fruit and healthy snacking items in four stores for 4 weeks. The intervention was evaluated by 48 short exit interviews on consumer perceptions of the intervention and by linear mixed model analyses of supermarket sales data from the intervention area and a matched control area.1

Results

The qualitative pre-intervention study identified consumer concern and annoyance with placement and promotion of unhealthy snacks in local stores. Store managers were willing to respond to local consumer concern and a healthy checkout intervention was therefore implemented. Exit interviews found positive attitudes towards the intervention, while intervention awareness was modest. Most participants believed that the intervention could help other consumers make healthier choices, while fewer expected to be influenced by the intervention themselves. Statistical analyses suggested an intervention effect on sales of carrot snack packs when compared with sales before the intervention in Bornholm control stores (P < 0.05). No significant intervention effect on sales of other intervention items or sugar confectionery was found.
Bibliography

“Substituting sugar confectionery with fruit and healthy snacks at checkout – a win-win strategy for consumers and food stores? a study on consumer attitudes and sales effects of a healthy supermarket intervention”. -Winkler LL1, Christensen U2, Glümer C3, Bloch P4, Mikkelsen BE5, Wansink B6, Toft U3. 1,2

By Nisha Srivastava|2018-05-16T13:11:15+01:00November 26th, 2016|sugar|0 Comments

About the Author: Nisha Srivastava

Nisha is a certified level 3 Chek practitioner and holistic lifestyle coach specialising in Pilates and Yoga. Her journey started when a visiting Laban teacher introduced her to Pilates at Dance College in a contemporary class during her first year. Its effects were forgotten but she then re-discovered Pilates through Michael King eleven years later whilst running her dance school. Her background spans over 32 years with formal training in classical ballet, modern dance, tap, national choreography, stage production and theatre. Her formation includes Pilates, Thai bodywork, Yoga, GYROTONIC, GYROKINESIS, Garuda and anatomical studies. Her particular interest is fascia, and the connective lines and movement patterns that allow a full moving structure rather than the isolation of bones and muscles. Her fascination with questioning the traditions of modern medicine and fascination with searching for meaningful answers has taken her in many different directions and has offered her an abundance of opportunities gaining a wealth of knowledge. “I tried many movement modalities and extended my search after experiencing fascia, because of its connection of movement. Quickly, I noticed my own body changing, as well as the bodies of my own clients. In the last 32 years of teaching I’ve developed my own movement and lifestyle philosophy". Throughout her studies Nisha has done numerous dissections with Julian Baker, Mel Cash and Cery Davies and has the opportunity to take lectures and courses from James de Silva, Robert Schleip, Joanne Avison, Tom Myers, Matt Wallden, Leigh Brandon, Emma Lane, Gary Carter, Paul Chek, Dan Hellman, Peter Blackaby plus many more. Nisha's teaching method promotes reflective self-discovery and provides the requirements to integrate a shift in consciousness for attaining individual goals. Nisha teaches in her own studios in St. Helens and Manchester, plus she also has an online following. Throughout her career she has also taught Sting, Sir Ian McKellen, Cirque de Soleil, Will Young and Belinda Carlisle. She has also worked in professional football and both Rugby League and Union for over 20 years. Players she has provided a specific program for were former Manchester Citys Vincent Kompany, Everton's Steven Pinnear and goal keeper Jonas Lossi. She maintains that an attitude of compassion, consistency and joyous humour are excellent components to growth and expanded potential. She welcomes all level of movers from the beginner to the seasoned athlete who have a desire to increase their skill potential, also teachers and students. Her specialties include assisting post rehabilitative back pain individuals, injury prevention for athletes and spine health for everyday people.